what is digital marketing
what is digital marketing

Digital marketing is a type of marketing that promotes people’s business online, which is also called online marketing, which makes it easy for people to shop online. Currently, only 35%of people in india have become digital and in the coming times, people will have to become digital

Services in digital marketing

SEO – search engine optimization is a process in which techniques are used it increase the ranking of a website, its main job is to bring traffic to your website.

Key components of search engine optimization

1 keyword research : Identifying the words that people type into search engines so you see what you want to see .

2 On Page SEO : Using the correct description in the meta title.

3 Off-page SEO : Website promotion through social media.

4 Technical SEO : Increasing the speed of the website,Make your mobile a friend.

5 Local SEO : Promoting your business in your area.

6 Content SEO :Writing your blog throughtfully or creating videos and etc.

PPC – pay per click shows you your favourite thing in one click. It plays a very important role in digital marketing. Its main job is to bring traffic to the website and if we use it in the right way, then it is very powerful for our website.

Main components of pay per click

1.Keyword research : Targeting keywords to show ads that people search for.

2 Ad Creation : Adding appropriate keyword to the ad.

3 Budget and Bidding : Setting the minimum budget for your ad/ Be prepared to pay the highest bid per click.

4 Landing Page Optimization : Modifying the page a user is directed to when they click on it so that people can meet their needs

Social Media Marketing – SMM is a platform where we can show anything in a second. We can promote anything on social media. Through which people can connect with us.

Key Components of digital marketing through social media include:

1 Choosing Social Media Platform : Choosing a platform that suits your business Facebook,Instagram,Pinterest,Linkedin,Twitter etc.

2 Content Creation : Using multiple types of content such as posts, images, videos,stories,live videos

3 posting schedule : Choosing the right time and day to post.

Content marketing – Content marketing is a technique where people are connected with their feelings,its main aim is to bring the customer towards you and make them your profitable customer.

Key Elements of this digital marketing strategy include:

1 Content Creation : producing high quality and valuable that is relevant to the audience including blog spot, videos, articles, webinars. etc.

2 Content Distribution : Showcasing content across multiple channels such as social media, email marketing,websites, blogs, and multiple digital platform.

3 Taregting : Knowing and understanding your audience so you can give them what they want to see.

4 Analytics : Identifying the thing that makes the content stand out and stand out the most.

Email Marketing – Email marketing is a powerful tool through which you can establish direct contact with the customer. This is also a part of digital marketing. Its main task is to establish to direct contact with the customer and keep the customer connected with you.

Key Elements of this digital marketing tactic include:

1 Email List Building : Collecting the id of all the customers can be done through online activity.

2 Email Content Creation ; Make the email creative and add newsletter, promotional offer, etc.

3 Customization and Personalization : Personalizing emails based on customer preferences so that they like it.

4 Email Scheduling : The right time to send an email so that it can be known whether the email is reaching the other person or not.

BENEFITS

BENEFITS OF SEO – SEARCH ENGINE OPTIMIZATION

There are many benefits of SEO, the main one of which is to increase the traffic of the website. The main benefits of SEO are given below

1 Increase in organic traffic : SEO makes the website ranking on the search engine result page very impressive, which brings more traffic towards it.

2 Better user experience : SEO involves the structure of your site, making it easier for users to navigate and engage with it.

3 Cost-effective marketing : SEO is a cost-effective strategy to drive traffic compared to paid advertising

4 High return rate : SEO can give a higher ROI than advertising. SEO can also bring leads.

BENEFIT OF PPC – PAY PER CLICK

There are many benefits of PPC which attracts businesses rapidly. in today’s people are becoming cashless and as time goes by, PPC will get more promobudget

1 Budget control : With pay per click. your budget is completely taken care of. You can set your entire budget on it. You have to pay only when someone clicks on your ad.

2 Quick result : Pay per click can drive traffic to your website almost immediately after you start it. This makes pay per click a great choice for businessses that want to increase sales quickly.

3 Targeted advertising : Pay per click allows you to deliver ads based on various criteria such as keywords, location, demographics, and time. Your ads are seen by people who are likely to be interested your services.

DIDM – https://www.didm.in/

ask shashank sir – https://askshashanksir.com/